In the competitive, turbulent, and unpredictable auto industry, it can be tough to stay on top–but Kia Motors America seems to be managing. Kia Motors’s record August sales show the company continues to gain momentum in the US.
Buyers appear to be most attracted to the Kia Soul. The nameplate exploded in popularity and sold an all-time monthly sales high of 17,108 units. Other popular vehicles in Kia’s repertoire in the month of August included the Optima, at 13,980 units sold, and the Sorento, which came in at 10,211 units. In total, Kia sold 58,897 vehicles this August–a staggering 7.7% increase over the same sales period last year. Year-to-date, Kia’s sales are up 5.4%.
“Kia has outpaced the industry all year, and that trend continued in August as we set our fourth consecutive monthly sales record despite significant turbulence in the stock market and not having the benefit of Labor Day weekend sales,” said Chief Operating Officer and EVP of Kia Motors America Michael Sprague. He went on to praise the ever-popular Kia Soul for its success in the industry.
The 2016 Kia Soul is expected to go on sale sometime mid-2016, if you’d like to see what all the fuss is about.