Football is finally back, and Kia couldn’t be more excited. Partnering with NBC’s Sunday Night Football, Kia has started a new marketing campaign for the Sorento CUV. This football season is bound to be unlike anything ever before.
According to Kia, the Kia and Sunday Night Football partnership means there will be three new ad spots right away. These include “Participation,” “Great Game,” and “Pants.” Celebrating the qualities of the Sorento than make it great for hauling football gear, driving to games, and tailgating, this ad campaign couldn’t be more about the game.
“Sunday Night Football attracts the largest primetime audience and provides an excellent opportunity to connect with football fans and showcase the premium utility experience of Kia’s largest and most capable CUV ever,” said Tim Chaney, vice president of marketing communications, KMA.
These ads are made by David&Goliath, Kia’s advertising agency. Sorento spots will be appearing now, and last throughout the season.