For the fifth year in a row, Kia reigns supreme as the top mass market brand, earning the No. 2 spot overall in the 2019 J.D. Power Initial Quality Study. New Kia vehicles averaged just 70 problems per 100 vehicle (PP100) in the first 90 days of ownership, improving two points from last year’s score and falling well below the industry average of 93 PP100.
“Being ranked at the top of J.D. Power’s U.S. Initial Quality Study among all mass market brands once is a tremendous honor, but capturing this leadership position for five consecutive years unequivocally affirms Kia’s commitment to quality and the ownership experience,” said Michael Cole, chief operating officer and EVP, Kia Motors America.
Further cementing Kia as the industry’s leading mainstream brand for quality, four separate Kia vehicles were included on J.D. Power’s top 10 overall list: the Kia Rio, Forte, Sportage, and Soul. The Rio topped the small car segment, the Forte topped the compact car segment, the Sportage topped all small SUVs, and the Sedona topped all minivans for quality.
In addition to its segment wins, several Kia vehicles ranked in the top three of their respective segments. The Kia Stinger ranked third among compact premium cars behind two full-blown luxury vehicles, the Optima tied for third place among midsize cars, and the Kia Sorento tied for third place among midsize SUVs.
To experience firsthand why Kia keeps winning plaudits for quality, stop into Gossett Kia and take any new Kia vehicle you prefer for a test drive.