Did you know that Kia sponsors League of Legends? It’s true. For the first time, the Kia Motors Corporation sponsored the League of Legends European Championship Summer Finals 2019, which took place in Athens on September 7 and 8.
Kia was able to display the All-New Kia Ceed and New Sportage models, and was also able to air their video commercials “Driving Your Game – Kia-LEC” and “The Perfect Intro.” They were able to do this in front of millions of Europe’s electronic sports fans, hopefully winning over their hearts with their showcases.
The commercials aired on the stadium’s main screen, featuring vehicles like the Kia Stinger, All-New e-Niro, New Sportage, All-New Kia Ceed and Kia Stonic models. The Ceed and Sportage models were also both on display next to the broadcasting booth, with special graphics.
Esports have seen an incredible boom in growth over the years, with the number of esports fans worldwide estimated at 422 million and expected to surpass 600 million by 2023.
Kia was able to reach a large portion of this audience by displaying themselves as a sponsor for the League of Legends European Championship. They could reach fans both online through various streams of the action, and in person because of the large live audience and fan festival.
Do you know a lot more about video games than about cars? Visit Gossett Kia’s website to find your new ride and talk to an associate. We make it easy!